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Showing 1 to 25 of 423 EZines in Advertising.
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1. Review: Words That Sell
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By Karon Thackston
by Karon Thackston © 2005
http://www.copywritingcourse.com/wordswork.html
It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How - exactly - do you get to know your prospective customers?
For copywriters, this task is the most time-consuming. When you're fa... read more
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2. Investing Stock Market ABC’s
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By Jay Moncliff
While most folks today trust mutual funds and their professional managers with their investments, it’s still important to understand the basics of the stock market. Although investing in individual stocks may not be right for everyone, a basic understanding of the stock market is essential to understanding the workings of our economy and business sector.
A stock is a portion of ownership in a ... read more
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3. Not all *BizOp* Leads are Created Equal
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By Harry Fassett
There are many ways to acquire "business opportunity
seeker" leads, however you should be very careful how
you go about it. If you're purchasing from a third party,
make sure you know your source.
To give you an idea of how *BizOp* leads are
generated, processed, and marketed to end users,
here's an overview of the various grades of leads
(how they are qualified, or not qualified).
... read more
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4. Expert Analysis: Let The Media Boost Your Credibility And Attract
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By George McKenzie
There's a common misconception that people in the news business
have a giant network of sources where they get all their
information, and they certainly don't need help from "average
people."
It's not true.
News organizations are constantly looking for story ideas--from
anywhere.
And if you master the media marketing strategies below, your
reputation as an "expert" among the media wi... read more
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5. “Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles?
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By Rev. Richard Boeck
“Seven Questions For Your Publishing Success”—Part III: What Are YOUR Guiding Principles?
By Rev. Richard Boeck
If you’re still with me at this juncture, reading Part III of this series, I’m going to assume that you’ve pretty well answered the question, “Who Are YOU?” You’ve reached a conclusion about what makes you tick and what values and principles you believe in and will uphold in your b... read more
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6. Web Copy – How Much is Enough?
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By Glenn Murray
Web Copy – How Much is Enough?
By Glenn Murray *
These days, there’s widespread acceptance that
a website is an integral part of the marketing plan
of any business. Likewise, it’s commonly accepted
that web cop... read more
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7. The Sixty-four Ninety-five dollar Question: How Much Do I Charge?
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By Evy McNeilly
Online it's more complicated than "What the traffic will bear" but pricing follows the same arbitrary rules of offline business.
For example, the owner of a curio shop near Hearst Castle in California bought some Japanese lead glass ashtrays and put out a dozen at $10.95. All sold in
one day.
The next dozen were priced at $21.95. and also sold in one day. Then he hiked the price to $45 a... read more
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8. Online Interactive Learning: Is It Right for You?
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By Matt Norman
You've heard so much about online interactive learning. It's affordable, convenient and fun, but is it right for you? Here are five questions that you should ask yourself to find out if online interactive learning is the way to go.
Are you a self-starter? Online interactive learning is a great way to get your degree, but it requires a certain amount of motivation. As the courses are pretty ... read more
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9. Branding And The Internet: In The Keyword Buying Craze, Marketers Often Skip Basic Consumer Res
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By Angelique van Engelen
Online marketers, ourselves included, supposedly are hardly doing anything else than capitalising on keywords in their marketing strategies. Those who come out on top have one thing in common: they are experts at mapping precisely that magical, ever evolving space where the overlap between real life and the internet is at its most poignant. They're looking where real people are actually
s p e l ... read more
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10. Celebrex Class Action Suits – Regaining Power For The People
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By Dave Hoffman
The first Celebrex class action suit to be filed is believed to be the one submitted in Illinois, in December 2004. That same month, Pfizer announced that a recently performed clinical trial revealed that those taking Celebrex were at increased risk - over two times that incurred by taking a placebo - of experiencing a major cardiovascular episode. It would seem that the Illinois class action suit... read more
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12. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
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By Karon Thackston
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guara... read more
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13. Web Marketing: Design Mistakes That Drive Customers Away In Droves
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By Lisa Packer
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid:
· Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to your “welcome” or “home” page, you are losing customers. She wants information, and that movie is standing in h... read more
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14. Finding Car Parts
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By Jeff Lakie
Whether you are a backyard mechanic looking for inexpensive car parts to fill your customers' orders, or you own a body shop, or even a chain of body shops, you need to find car parts. However, car parts can be very expensive and can really bring down your profit margin. Especially, as a backyard mechanic, if you are fixing cars for family and friends with a pre-set expectation of a price range, e... read more
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15. Getting Visitors To Stay Through Web Based Marketing
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By Martin Lemieux
Getting Visitors To Stay Through Web Based Marketing
By: Martin Lemieux
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!
but...
There are creative ... read more
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16. Engage Your Customer – Write About Benefits
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By Glenn Murray
Engage Your Customer – Write About Benefits
By Glenn Murray *
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.
Recap your answers – maybe even write them down. Now list the 5 main things your business does. ... read more
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17. What A Newsletter Can Do For Your Business
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By Claire Cunningham
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging.
Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a... read more
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18. It’s Better to Ask than Assume.(The Power of Market Research.)
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By Claire Cunningham
No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation.
I had a boss once whose favorite saying was "Don't assume. It makes an ass out of you and me." Drove me nuts, but you know what? It stuck. It was meaningful, memorable (althoug... read more
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19. 3 Reasons Why You Better Know Your Customers…Or Else
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By Michele Pariza Wacek
Which statement sums up how you define your customers?
1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.
Or
2) If they have a pulse, they're a potential customer.
Okay, in care you were wondering, number 1 is good and number 2 isn't.
Yet I can't tell you how many b... read more
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20. First Time Travel to Europe – Your Six Month Planning Guide
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By Jean Sutherland
So, you’ve decided that you want to travel to Europe within the next year. Fantastic! Your trip is sure to be an exciting learning experience. This article will discuss the key plans you’ll need to make before traveling to Europe, starting from six months outwards.
Traveling to Europe - Six Months Before You Go
It goes without saying that at this stage of the game that you’ll need to pick w... read more
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21. Plan for success
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By Terry Telford
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22. Race and Racism – Some Concepts Defined
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By Glenn Murray
Race and Racism – Some Concepts Defined
By Glenn Murray *
Despite adamant claims to the contrary, racism continues to plague many peoples around the world. The first step toward resolving issues of racial intolerance and prejudice is to develop an understanding of the underlying concepts and their labels.
This (rather long) article touches on the following topics:
- Stereotypes, Race... read more
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23. Successful websites don’t set out to sell
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By Glenn Murray
Successful websites don’t set out to sell
By Glenn Murray | Advertising &
Website Copywriter *
What are websites? Are they sales tools for vendors
and service providers, or are they electronic guidance
for potential ... read more
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24. What’s the Difference Between Plasma TVs and LCD TVs?
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By Tom Ace
Plasma and LCD TVs are the latest trend in home entertainment. Both offer unrivalled picture quality and resolution, while doing away with the bulkiness of the older rear-projection technologies. But with all of the hype surrounding these two types of televisions, what is the difference between them? Although they look- and are virtually priced- the same, they are not.
There differences are ... read more
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25. What’s in your Electronic Medical Record?
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By Mike Nielsen
In the age of the internet and rapid developments of information technology, the way we view, edit, and exchange documents is changing and becoming more and more advanced. The medical world is no exception to this as medical records are now becoming known as electronic medical records or EMR’s. If you are one who is somewhat unfamiliar with electronic medical records, then this article is fo... read more
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